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Fruits and vegetables export development program
Due to its hot climate during winter, the Jordan Valley allows agricultural production in this season. This climate allows out-of-season exports to European markets. After an initial potential market analysis, the MREA launched a program focusing on some high value products which could be cultivated in winter in the Jordan Valley and flown to Europe.
Initiated in 2002, this program implements production trials and export attempts with farmers, exporters and their associations (JEPAFV, the National Centre for Agricultural Research and Technology Transfer – NCARTT).
   
Snow peas-Sugar snaps
This market has strongly developed in Europe during last years. The possibility of having a production during the whole year, as well as the remoteness of the East African competitors, suggest that the development of the Snow peas in Jordan is possible.
Charentais melons
This produce specific to the French market offers some opportunities to Jordanian producers. In fact, French producers are seeking to complete their production by getting supplies of melon all around the year from countries such as Morocco and West Indies. Also there are market windows during which the Jordanian producers could develop a production during November and December, in association with European producers/importers.
Fine French beans
Jordan used to export bobby beans to Europe but, due to the losses of their competitiveness in the benefit of Moroccan and Egyptian producers, the producers lost their markets. In spite all this it seems conceivable today to produce fine and extra-fine quality beans for the export market if the producers and exporters can get good price in the market.
Strawberries
Already Jordan produces strawberries all year around and one grower exports his production to Europe, thanks to the Jordan valley climate. The European markets demand a lot of strawberries during the period from November till February: that offers real opportunities for Jordanian producers if they develop an early production and reach the European standards. Then this market could be strongly extended.
Raspberries
This crop has been introduced in Jordan by the MREA in 2003, to evaluate the possibility of growing this plant. Needing acid soils, the crop management sequence has to be adapted to grow raspberries in Jordan. It seems profitable to develop a small market for this fruit in Jordan and in the Middle East.
Okra
The export of this vegetable from Jordan (especially to the UK) strongly increased recently. Some expansion may be promoted through production and export attempts.
Asparagus
The Jordan Valley has all the conditions to compete with South America on the European market for winter asparagus. Until now the production has been limited to the local market, but could be developed to reach the European markets.
Cut Flowers
A Jordanian flowers production exists for the local market and for the Persian Gulf countries, and on a small scale for Europe. Perspectives are good for this production since it uses modern production techniques. Until now the MREA has not offered any technical support to Jordanian farmers, but could soon.
 
     
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